Learning Sprint

Google Analytics

Learn to generate insights, improve your marketing ROI and track and measure your business outcomes with Google Analytics 4.

We can customise any of our learning sprints according to our client needs. Please speak to our learning and development team today!

Contact Us

Overview

Learn all about Google's measurement tools so that you can grow your business through intelligent data collection and analysis. You will learn the foundations of Google Analytics 4 including how to create an account, implement tracking code, analyse basic reports, and set up your own goals and campaign tracking.

Duration

2 days

Expert-Guided

7 hours

Live Online

Cohort-Based

7 hours

Self & Groupwork

What You'll Learn

✔ Walkthrough Google Analytics 4

✔ Setting up an account

✔ Getting started with your first campaign

✔ Walkthrough of metrics using real-life examples

✔ Understanding different metrics and data points

✔ Actionable vs non-actionable metrics

✔ Walkthrough for the different Google Analytics tools

✔ Navigating Google Analytics events

✔ Setting goals & campaigns

✔ Understanding Google Analytics data

✔ Learn how to analyse different data and outcomes

✔ Creating reports and automation

Instructors & Mentors

Nur Iskandar

Digital Entrepreneurship Programme Director

Iskandar is an innovative education technology practitioner, learning designer and trainer who has worked as both founder and CEO in the startup sector.

Who Should Attend

Working professionals with 3+ years of experience and a diploma or Bachelor's degree in Marketing, Business or Arts and Design.

We can customise any of our learning sprints according to our client needs. Please speak to our learning and development team today!

Contact Us