Learning Sprint

SEO Strategy

Learn to understand what SEO is, why it matters and when and how to use it! An SEO strategy is a process of organising your website’s content by topic to improve your organic visibility which leads to increased website traffic.

We can customise any of our learning sprints according to our client needs. Please speak to our learning and development team today!

Contact Us

Overview

Having an SEO strategy is important because it helps you stay on track when creating content and directs you to create content that people are searching for - not what you think they are searching for! Learn the end-to-end process of building a smart SEO strategy, including technical SEO, search-friendly content and link building. We'll also teach you how to measure your SEO success.

Duration

1 day

Expert-Guided

3.5 hours

Live Online

Cohort-Based

3.5 hours

Self & Groupwork

What You'll Learn

✔ Understand how search engines work

✔ Understand how SEO helps businesses

 

✔ Learn to conduct effective keyword research

✔ Learn how to create and implement a plan that helps you organise, track, and optimise your links

✔ Understand how to measure your SEO success

✔ Learn the process of collecting and analysing raw data to better inform your search engine optimisation efforts

Instructors & Mentors

Nur Iskandar

Digital Entrepreneurship Programme Director

Iskandar is an innovative education technology practitioner, learning designer and trainer who has worked as both founder and CEO in the startup sector.

Who Should Attend

Working professionals with 3+ years of experience and a diploma or Bachelor's degree in Marketing, Business or Arts and Design.

We can customise any of our learning sprints according to our client needs. Please speak to our learning and development team today!

Contact Us