Learning Sprint

Content Marketing Strategy

Content marketing is one of the most effective and inexpensive ways to build a customer base and drive brand loyalty and sales in today's multi-channel environment. With the right strategy and plan, content marketing can help your small business or startup grow exponentially.

We can customise any of our learning sprints according to our client needs. Please speak to our learning and development team today!

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Overview

Unlike traditional advertising, content marketing is not about stopping your audience and getting them to make a purchase. Instead, its goal is to provide valuable, relevant content that your target audience will find interesting or helpful. Learn the latest content marketing channels, trends and tactics and finish with a clear roadmap to grow your business's content marketing.

Duration

1 day

Expert-Guided

3.5 hours

Live Online

Cohort-Based

3.5 hours

Self & Groupwork

What You'll Learn

✔ Understand why content marketing is important for modern companies

✔ Learn how to develop and deploy an effective content marketing strategy

✔ Develop a successful social media content strategy

✔ Branded versus general content

✔ Launching and running campaigns

 

✔ Learn how to create search-friendly content

✔ Increased visibility on popular search engines

✔ Keyword research

 

✔ How to create a successful video marketing strategy

✔ How to develop your own narrative

✔ Practical planning and story craft

✔ On-camera interview techniques, including interviewing subjects remotely

✔ Understand how to measure the success of content marketing initiatives

✔ Identify and set goals for your content

✔ How to communicate your content’s performance

Instructors & Mentors

Nur Iskandar

Digital Entrepreneurship Programme Director

Iskandar is an innovative education technology practitioner, learning designer and trainer who has worked as both founder and CEO in the startup sector.

Who Should Attend

Small business owners, startup founders and anyone with an interest in digital or content marketing.

We can customise any of our learning sprints according to our client needs. Please speak to our learning and development team today!

Contact Us